Wide Format Printers Client Spotlight highlights how DigiCOPY expanded capabilities, improved efficiency, and increased demand by investing in advanced wide format printing equipment. This real-world example shows how the right equipment strategy can drive growth and help print providers stay competitive.
About DigiCOPY
DigiCOPY operates 20 print locations across Wisconsin, combining physical storefronts with embedded “virtual print shops” inside major organizations such as hospitals, corporations, and universities.
Their business model focuses on:
- High-quality digital printing
- Fast turnaround times
- Competitive pricing
- Distributed production through their DigiXpress network
This network allows jobs to be routed to the most efficient location, ensuring customers receive consistent results with minimal delay.
The Challenge: Growing Demand for Larger Format Printing
As customer needs evolved, DigiCOPY began seeing increased demand for:
- Large banners and posters
- Marketing displays
- Architectural and engineering prints
Their existing 44-inch printers were no longer sufficient to support these applications.
To stay competitive and continue delivering value, DigiCOPY needed to expand their production capabilities.
The Solution: Investing in 64-Inch Wide Format Printers
DigiCOPY partnered with Big Systems to implement a strategic upgrade to 64-inch wide format roll-to-roll printers across multiple locations.
Installed equipment included:
- Epson Stylus Pro GS6000
- HP Latex 335
- Mimaki CJV33-160 print and cut
By deploying different technologies, DigiCOPY gained insight into performance, applications, and long-term scalability before standardizing future investments.
Expanded Capabilities and Applications
With the new equipment in place, DigiCOPY unlocked a broader range of applications, including:
- Indoor and outdoor signage
- Wall graphics and décor
- Window clings
- Pop-up displays
- Labels and packaging mockups
- White ink applications
These expanded capabilities allowed them to serve both existing clients and new markets more effectively.
The Impact: Increased Demand and Operational Efficiency
The investment delivered immediate results.
DigiCOPY experienced:
- Increased utilization across locations
- Higher demand from new and existing customers
- Expanded service offerings without raising prices
- Improved turnaround times
According to DigiCOPY leadership, the printers are consistently running, demonstrating strong ROI and sustained demand.
Why the Right Partner Matters
DigiCOPY’s long-term partnership with Big Systems played a critical role in their success.
Key advantages included:
- Strategic equipment recommendations
- Ongoing support and service
- Fast response to minimize downtime
- Forward-looking guidance on emerging technologies
For multi-location operations, reliable support is essential to maintaining production and protecting customer relationships.
Supporting Growth Through Technology
By investing in wide format printers, DigiCOPY positioned itself to:
- Respond faster to customer needs
- Expand into higher-value applications
- Maintain competitive pricing
- Scale operations efficiently
This approach reflects a broader industry trend where print providers must continuously evolve to meet changing expectations.
Final Thoughts
Wide format printers are more than equipment. They are growth tools.
DigiCOPY’s success demonstrates how the right combination of technology, strategy, and support can enable print providers to expand capabilities, improve efficiency, and strengthen customer relationships.
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Wide Format Printers Client Spotlight FAQs
What is a Wide Format Printers Client Spotlight?
A Wide Format Printers Client Spotlight highlights how a print provider uses wide format equipment to improve operations, expand services, and grow revenue.
Why are Wide Format Printers important for print shops?
Wide format printers allow print shops to produce larger graphics, enter new markets, and increase profitability through expanded applications.
What results can businesses expect from wide format printers?
Businesses can expect faster production, increased demand, improved efficiency, and access to higher-value print applications.
How do wide format printers help increase revenue?
They enable premium products such as signage, wall graphics, and specialty prints that command higher margins.